Labels & Visibility • 4 min read • August 2026

What does DoNotAmplify mean on X?

Sourced: visibility-filtering/rules/user_label_drops.rs
Direct Answer

DoNotAmplify is an account-level label applied when automated policy screeners detect potential Terms of Service violations, excessive coordinated behavior, or severe negative user feedback. When active, your posts are excluded from out-of-network recommendation pipelines (For You and Explore). Your followers still see your posts in their Following tab, but discovery to strangers is dropped.

What People Get Wrong

Myth: "DoNotAmplify means your account is queued for imminent permanent suspension."
Reality: DoNotAmplify is a reach restriction gate on recommendations, not an account ban. Many accounts experience temporary DoNotAmplify flags during policy reviews that clear once behavior stabilizes.
Myth: "Subscribing to Premium or Premium+ immediately overrides DoNotAmplify."
Reality: Visibility Filtering rules run independently of subscription status. A DROP verdict from DoNotAmplify halts the recommendation pipeline before ranking weights are applied.

What the Code & Rules Actually Say

visibility-filtering/rules/user_label_drops.rs
Referenced Rules & Signals:
• DO_NOT_AMPLIFY_NON_FOLLOWER_USER_DROP
• VfAction::Drop
• VfAction::Allow (for follower-context viewers)

In the recommendation pipeline, the evaluate() fn returns VfAction::Allow for follower-context requests and VfAction::Drop for out-of-network viewer contexts when the author carries DoNotAmplify. Candidate posts are dropped before final feed assembly.

Surgical Action Plan

1 Review your recent posts for copyright claims, harsh language, or repetitive promo copy.
2 Remove third-party app authorizations that have write or post permissions from your X settings.
3 Pause all high-velocity replying or quote-tweet campaigns for 10–14 days.
4 Check x.com/i/under_the_hood to see if specific policy categories are listed.
Where this shows up in XPurge

View your account health score and verify whether your profile shows symptoms of DoNotAmplify suppression.

Inspect Account Health →
Interactive System Blueprint Gamified Course

Want the visual mental model? Explore the full 15-module interactive architecture in Algo Map to earn XP and master how this rule operates in production.

Open Algo Map →

Related Questions

Labels & Visibility

What are X account labels, and which ones actually kill reach?

Read Answer → Labels & Visibility

How do I check my X account labels in Under the Hood?

Read Answer → Ranking vs Filtering

Why can followers see my post but For You strangers can’t?

Read Answer →